To build yourself as an artist, get recognized, and sell more artwork, you need more than amazing art. You have to connect with people.
An artist’s bio is your chance to allow others a glimpse into who you are. Your story can be that final drop that will lead to a flow of purchases and recognition.
In this competitive world, you need to find a way to market yourself and stand out. A well-written artist bio can help you with that.
If you wish to write an artist bio that can help your career as an artist, consider the following tips.
1. Cover the Basics
The question that troubles most is what to include in the bio. You need to find a balance between revealing too much and too little. The information that will interest your audience is:
- Who you are (your name and where you are from, for example)
- Why you have begun to create art
- Your art education history (if applicable)
- Your achievements, exhibitions, prizes, etc.
- Your best work (art bio)
- Key themes or message of your artwork
- Techniques you use in your artwork
- What makes you unique
Provide the audience with enough information to feel closer to you, but not so many that they get bored. That’s the balance you want to achieve.
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2. Be Concise
While trying to present yourself, you can easily get carried away in your artist biography. What you should bear in mind is that the audience doesn’t want to read an essay about you. They simply want to get to know you.
If you want an example of a concise artist bio, go ahead and check out Rita Ackermann’s short artist bio. It is simple, to the point, and concise. Everything that an artist bio should be.
3. Adapt the Length to the Platform
There is no universal tip when it comes to the length of your artist’s bio. Writing for your social media profile, your website, or an exhibition website page all have different criteria.
For your social media, you can write a short artist bio in a few sentences. Your website allows you to add some more information, while some official websites that feature your name may require specific information.
Make sure that you adapt the information and the length to different platforms. Write several versions of your bio and use them accordingly.
4. Express Your Personality
Use your uniqueness to attract more people to your art. Rather than opting for dull, robot-like writing, write in your own tone and language style. Simply put – be yourself.
Writing for a website especially gives you more freedom. The audience will appreciate you more if you are brave enough to be yourself. Just take a look at how Kelly Rae Roberts built her artist brand around her unique story.
Make your bio themed if you feel like it and if the platform allows it. The ultimate goal is to stand out and give the audience a chance to get to know the real you.
5. Use Everyday Language
You never know who your buyer may be. That’s why you should write in a style and language that everyone can understand.
Stay away from complex wording, jargon, or abbreviations if possible. The conversational language will make you seem more approachable and sincere. Consequently, it will give potential buyers more confidence to get in touch with you.
6. Proofread Your Artist Bio
Take one last step before you click that publish button – proofread your biography. Do this on your own or get in touch with a writing services that will connect you with an expert editor.
Mistakes aren’t allowed if you want to present yourself as a professional. A few small grammar or spelling mistakes can present you in a negative light, and you shouldn’t allow that.
7. Don’t Sell but Tell
Intrigue people with who you are, that’s what artist biography is for. What artist bio isn’t suited for is selling your artwork.
Don’t start praising your art or explaining individual pieces. Artist bio isn’t the place for that. Your bio is somewhat like an online ID. It should tell who you are to build trust in your audience.
Even a simple bio such as the one you can see on Gwenn Seemel’s website can help you present yourself. As long as you keep the focus on yourself and not on selling your artwork.
These tips on how to write an artist bio can give you some solid foundation for this process. Your bio helps your audience determine whether you are worthy of your trust, so you should pay attention to details.
The effort you put into your bio can pay off in the long term, you’ll see. Therefore, do your best to write an awesome biography that will present you and your art in its shiniest form.
About the Author:
Nicole Garrison is a writer and editor. She works as a creative writer as well as a contributor writer at Wowgrade.net and TrustMyPaper. She is an experienced author who pays particular attention to quality research. In her free time, she is dedicated to painting and reading.