Table of Contents – Click any heading to be taken to that section Introduction NFTs or non-fungible tokens are digital assets that verify ownership and authenticity of unique items like digital art, music, videos and other collectibles. They use blockchain technology to create provable scarcity, ownership and proof of ownership. Their popularity has been on …

Art has always been a mysterious force, invoking a spectrum of emotions in its beholders. From abstract to hyperrealistic, the myriad styles have often sparked conversations and, sometimes, controversy. Yet, the fundamental essence of art remains consistent – its power to make us feel. Art and Emotion: The Ties that Bind Art is predominantly about …

It’s no surprise that social media is a top marketing channel for art businesses. You can exercise your creativity in how you showcase your work on these platforms, helping you build a strong brand. The reach you have on social media is unlike other marketing channels. You can also make more meaningful connections with current …

Making a living as an artist is challenging, to say the least. The gallery system is a battle to get into at the best of times. Getting commissions with any kind of regularity requires you to already have a significant audience. Thankfully, the rise of the digital landscape has meant that you no longer have …

What should you focus on improving if you want your art business to evolve? This is a loaded question because there are so many things you can do to elevate your company. Growing your skillset is an obvious one. A less evident, but incredibly important one is improving your art workspace and how comfortable you …

If you’re an artist, the idea of using data to guide your creative process may send shivers down your spine. After all, art is about self-expression, creativity, and experimentation — all of which are antithetical to data-driven productions. However, your aversion to data may actually be costing you money and hampering your artistic progress. Data …

If you aren’t marketing your art business, you can forget about growing your brand, developing genuine customer relationships, and getting sales. Thankfully, marketing channels are in abundance. One of the best for art businesses is social media. Social media is a critical element in establishing your online presence, building your brand, and inspiring conversions. It …

Cultivating a career as an artist today is different than it was a couple of decades ago. For a start, you’re unlikely to be entirely reliant on the gatekeepers of the gallery system to earn a living. Rather, the rise of the digital landscape has provided artists like you with a direct line of contact …

Artists are often celebrated for their creative prowess, but seldom are they acknowledged for the business acumen needed to thrive in today’s world. Let’s dive into the importance of wearing two hats as an artist and how embracing both can be a formula for success. The Divided Clock of an Artist The day in the …

I have experienced the joy of success by following my creativity. Art has given me purpose and direction. Are you wondering if you should pursue your passion? Here are a few stories from myself and my friends that should inspire you to follow your creativity. The Artist Within, Lauren Walker, Visual Artist Some of you …