by Lee Down


In the world of art, independent artists have a unique role. They don’t just create art; they also handle the business side, write about their work, and even promote it. This mix of roles doesn’t just add more to their plate—it makes them more well-rounded. By diving into different areas like business and marketing, artists get to learn new skills and see more opportunities.

But, with so many tasks to handle, things can get messy. That’s where a good routine comes in. Think of it like a game plan. With a solid routine, artists can keep track of everything they need to do, making sure nothing gets missed. This doesn’t mean every day looks the same. Depending on what’s most important at the moment, they can switch things up. This way, artists can focus on their art while also taking care of other responsibilities without feeling overwhelmed.

1. The Science of Habit Building:

Understanding Habits: The cycle of cue, routine, and reward.

Every artist knows the challenges of balancing creative time with everyday tasks. One way to help manage this is through habits. Imagine setting a specific time on your calendar to paint each day. That scheduled time becomes your cue. As soon as you see or remember it, you feel the urge to start your artwork. This action of starting your painting session is the routine. And when you finally stand back, looking at the progress or the finished piece, feeling proud and fulfilled—that’s your reward.

Similarly, other cues can help manage daily life. Maybe it’s an alarm reminding you to take a break, eat, or even do some house chores. The routine is carrying out that task, and the reward is feeling refreshed, nourished, or seeing a tidy space. Over time, consistently responding to these cues with routines ensures you stay on track, both in your artistic endeavours and life chores. This way, everything flows smoothly, and you don’t feel overwhelmed.

Establish Routines to Thrive as an Artist
Establish Routines to Thrive as an Artist

Establishing Positive Habits: Steps to integrate various roles seamlessly.

For an artist, creating beautiful art is just one part of the picture. They often have to play multiple roles, like being their own marketer, writer, and even manager. Juggling all these roles can seem tough. But the secret? Establishing positive habits that help you balance everything without burning out.

Step 1: Prioritize Your Roles

Start by listing all the roles you play in your artist journey. Maybe you’re a painter, a blogger, a salesperson when you showcase your art, and even a student when you learn new techniques. Once you’ve listed them, prioritize. Decide which roles need daily attention, which are weekly, and which are monthly. This will give you a clear roadmap.

Step 2: Design Your Ideal Day

Once you’ve prioritized, sketch out what your ideal day looks like. Maybe it starts with painting in the morning when you’re most inspired, followed by some writing or marketing tasks in the afternoon. Remember to sprinkle in breaks!

Step 3: Set Clear Boundaries

It’s easy to get lost in one role and forget the others. Setting clear start and end times for each activity ensures you give every role its due attention. For instance, if you decide to paint from 9 AM to 11 AM, stick to it, and then move on to your next task.

Step 4: Stay Flexible, but Consistent

While it’s important to have a routine, life can be unpredictable. Maybe you’re feeling extra inspired one day and want to paint longer, or perhaps a sudden opportunity to showcase your art pops up. Adjust your schedule as needed, but make sure to get back to your routine soon after. Consistency is the key to making these habits stick.

Step 5: Reflect and Adjust

At the end of each week or month, take a moment to reflect. Did you manage to balance all your roles? Did anything feel too rushed or ignored? Use this feedback to tweak your routine for the next week or month.

By integrating these steps and forming positive habits, artists can ensure they nurture every aspect of their multifaceted career, achieving both their creative and business goals.

Dedicated Workspaces to Create Art in Studio
Dedicated Workspaces to Create Art in Studio

Consistency Over Perfection: Merging art and business through regularity.

In the life of an artist, it’s tempting to chase perfection. Whether it’s creating a masterpiece or setting up the perfect business strategy, the urge to get everything ‘just right’ can be strong. But here’s a thought: What if consistency is the real key to merging the worlds of art creation and art business?

Consistent Effort Yields Growth

Every time you pick up your brush, pen, or tool, you’re improving—even if it’s just a little. The same goes for the business side. Every email you send, every promotion you run, and every deal you make adds up. Think of it like saving money. A few dollars saved every day might not seem like much, but over a year, it becomes a significant amount.

Mistakes are Learning Opportunities

Consistency means you’ll make mistakes—maybe an artwork doesn’t turn out as planned or a marketing strategy flops. But here’s the thing: those mistakes are lessons. By regularly engaging in both art and business, you’ll learn faster from these lessons, refining your approach each time.

Building Trust with Your Audience

Your audience, be it followers or customers, appreciates regularity. If they see new art from you every week or receive updates consistently, it builds trust. They know they can rely on you, and in the business world, trust is gold.

Balancing Time Between Art and Business

Setting a consistent schedule helps ensure neither your art nor your business gets neglected. Allocate dedicated time for both, and stick to it. Over time, this balance becomes second nature, ensuring you’re both creating and selling.

In the end, it’s not about creating the perfect artwork or launching the perfect marketing campaign. It’s about showing up, day after day, and doing the work. The blend of consistent effort in both art and business is what leads to a thriving, successful artist’s life.

2. Setting Attainable Goals Across Roles:

SMART Goals: Ensuring objectives cater to both creativity and business needs.

Goals give direction, especially when you’re managing multiple roles. As an artist, setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals can be a game-changer. Imagine you aim to paint 10 pieces for an upcoming exhibit and also wish to increase your online art sales by 15% in the next three months. These goals are specific (you know what you want to achieve), measurable (you can track your progress), achievable (with effort, you can reach them), relevant (they align with your artist-business journey), and time-bound (you have a set timeframe). By setting such clear targets, you know exactly where to direct your energy in both your creative and business endeavours.

Break It Down: Aligning daily tasks with both artistic and commercial visions.

Big goals can be daunting, especially when they span both the artistic and business worlds. The trick is to break them down into smaller tasks. If you’ve set a goal to finish a series of artworks, plan out how many you need to complete each week. On the business side, if your goal is to grow your social media presence, plan daily or weekly posts, and set aside time to engage with your followers. By chunking big goals into manageable tasks, you make progress every day, ensuring that both your art and your business keep moving forward.

Celebrating Small Wins: Recognizing milestones in every domain.

While big achievements are fantastic, it’s the small, daily wins that keep you motivated. Finished a challenging art piece? Celebrate it. Gained 10 new followers or made a new sale? That’s worth a pat on the back too. Recognizing and celebrating these small milestones fuels your motivation. It reminds you that every brushstroke, every email sent, every post shared, adds up. And, as they accumulate, they pave the way for larger successes in both your creative and commercial journeys.

Balancing Work and Rest in a Dynamic Role
Balancing Work and Rest in a Dynamic Role

3. Balancing Work and Rest in a Dynamic Role:

The Importance of Downtime: Juggling roles without burning out.

Wearing multiple hats can be exhilarating, but it can also be draining. That’s where downtime comes in. Think of yourself like a smartphone; after heavy use, you need time to recharge. Downtime isn’t just a break from work; it’s an essential part of the work itself. It’s during these quiet moments that new ideas often surface, or solutions to business challenges become clear. Setting aside time for relaxation, be it reading, taking a walk, or just sitting quietly, can help you return to your multiple roles with a refreshed mind and renewed energy.

The Power of Sleep: Ensuring cognitive function for both creative and analytical tasks.

Let’s be clear: Sleep isn’t a luxury; it’s a necessity. Especially when your brain is constantly shifting between the creativity of an artist and the analytical thinking of a businessperson. Sleep helps in memory consolidation, problem-solving, and even boosting creativity. Ever woke up with a sudden idea for an artwork or a new marketing strategy? That’s your brain, sorting things out while you sleep. Ensuring you get a good night’s sleep regularly will keep your cognitive functions sharp, letting you tackle both art creation and business decisions with clarity.

Active Rest: Activities that rejuvenate both the artist and the entrepreneur within.

Rest doesn’t always mean doing nothing. Sometimes, the best way to recharge is by switching gears and doing something different. If you’ve been engrossed in painting, maybe reading a business book or attending a marketing seminar can be a form of rest. Conversely, if you’ve been deep in sales strategies and promotional plans, visiting an art gallery or sketching in a park might be just the break you need. Active rest involves activities that are different from your routine but still feed your dual roles, helping you come back with fresh perspectives and renewed vigour.

4. Integrating Roles for Holistic Success:

a. Embracing the Artist and the Business Person:

Monetizing Art: Aligning creative passion with market demands.

While art is a profound expression of self, it can also be a viable income source. But how do you strike a balance? The answer lies in understanding the market. Pay attention to trends, listen to feedback, and recognize what sells. This doesn’t mean you compromise your artistic vision, but it does suggest finding a middle ground. Maybe it’s a popular colour palette, a theme that resonates, or a certain style that’s in demand. By merging your unique vision with what the market appreciates, you can ensure your art not only touches souls but also sustains your livelihood.

Networking: Building relationships for both artistic collaboration and business growth.

In both art and business, relationships are gold. Connecting with fellow artists can open doors to collaborations, shared exhibitions, or even mentorship opportunities. On the business front, networking can lead to partnerships, bulk sales, or referrals. Attend art shows, join local business groups, or participate in online forums. The more you put yourself out there, the more opportunities come knocking. Remember, every conversation has potential, be it a new art project or a business venture.

The Artist Must Merge the Writer and Marketer Role
The Artist Must Merge the Writer and Marketer Role

b. Merging the Writer and Marketer:

Telling Your Story: Harnessing writing skills for brand narrative.

Every artist has a story, and who better to tell it than you? Your journey, inspirations, and aspirations make you unique. By effectively putting it into words, you create a compelling brand narrative. This story not only gives context to your art but also makes you relatable. When potential customers or collaborators read your story, they connect with you on a personal level, making them more inclined to engage with you, be it through a purchase or a partnership.

Marketing Through Authenticity: Using social media to connect genuinely with an audience.

Today’s audience is smart; they can spot inauthentic marketing from miles away. As an artist-businessperson, you have an advantage. Your art is already a genuine reflection of you. When marketing, especially on platforms like social media, let that authenticity shine. Share behind-the-scenes glimpses, talk about your process, express challenges and triumphs, and engage openly with followers. When you market through authenticity, you don’t just sell a product or a service; you build a community. And in the world of art and business, a loyal community is invaluable.

5. Tools and Strategies for Managing Multiple Hats:

Time Management Apps: Organizing tasks related to art creation, business operations, writing, and marketing.

Juggling various roles can feel overwhelming. But, with the right tools, it becomes manageable. Time management apps, like Google Calendar, Todoist, or Asana, can be lifesavers. Picture this: You set up different boards or lists for art projects, business tasks, writing deadlines, and marketing campaigns. You can quickly glance at your tasks for the day, week, or month, ensuring nothing slips through the cracks. These apps also allow you to set reminders, so you’re always on top of your game, whether you’re prepping for an art show or launching a marketing campaign.

Time Management Apps for Artists
Time Management Apps for Artists

Dedicated Workspaces: Segmenting physical or virtual spaces for each role.

Our environment often dictates our productivity. If you’re sketching a new design, being in a creative space filled with inspiration can make a difference. When handling business tasks, a more structured setting can boost focus. It might mean having a dedicated corner in your home for art, another for business operations, and maybe a cozy nook for writing. If you’re working mainly online, organize your computer files and bookmarks into clear categories. By segmenting spaces, either physically or virtually, you train your brain to switch modes seamlessly, maximizing efficiency in each role.

Continuous Learning: Staying updated with both art trends and business strategies.

The worlds of art and business are ever-evolving. For artists wearing multiple hats, staying updated is crucial. This means attending art workshops to explore new techniques or diving into webinars about the latest marketing trends. Read books, join online communities, or even subscribe to relevant magazines. The key is to keep feeding your brain with fresh information. This continuous learning not only enhances your skills but also keeps you competitive and relevant in both your artistic and business endeavours.

6. Adapting and Evolving Your Routine:

Regularly Assessing Your Progress: Adjusting based on successes and challenges in every role.

Just like a piece of art can undergo revisions, your routine should be open to adjustments. It’s essential to take a step back periodically and assess how things are going. Maybe you’re spending too much time marketing and not enough on creating. Or perhaps your writing efforts are seeing fantastic results and deserve more attention. By regularly checking in on your progress and evaluating where you shine and where you struggle, you can recalibrate your routine. This ensures you’re always moving forward, making the most of every role you play.

Flexibility: Navigating the inevitable overlaps and conflicts of wearing multiple hats.

While organization is key, rigidity can be a hindrance. The truth is, when you’re juggling multiple roles, there will be overlaps and conflicts. Maybe a business meeting is scheduled during your dedicated art time, or a burst of creativity strikes when you’re knee-deep in budgeting. It’s okay! Flexibility is your friend here. Allow yourself the freedom to shift tasks around when necessary. Being adaptable ensures you can seize opportunities and address challenges without letting the unexpected throw you off course.

Seeking Inspiration from Other Independent Artists: Learning from those who’ve successfully integrated their roles.

You’re not alone on this journey. Many independent artists walk the tightrope of multiple roles daily. Reach out, connect, and learn from their experiences. Whether it’s through artist communities, social media groups, or even one-on-one coffee chats, immerse yourself in their stories. You’ll discover new strategies, avoid common pitfalls, and gain valuable insights into managing your roles. Plus, there’s nothing more motivating than seeing someone like you achieving holistic success, reminding you of what’s possible with dedication and balance.

Buy Art at Arts Artists Artwork


The empowerment in embracing every facet of being an independent artist.

Choosing to be an independent artist is choosing a life rich with diversity. There’s unparalleled empowerment in embracing every part of this journey, from the pure artistry to the business hustle, from pouring your soul into words to marketing your brand’s narrative. Every facet adds depth, teaching you, challenging you, and ultimately shaping you into a multifaceted powerhouse. And in this embrace, not only do you refine your craft and drive your business forward, but you also discover parts of yourself you might have never known.

Recognizing the strength and versatility required and celebrating the journey.

This path isn’t for the faint-hearted. It demands passion, resilience, and versatility. It asks you to be both the dreamer and the doer. But every challenge faced, every hat worn, adds to the beautiful tapestry of your journey. Take a moment to reflect on how far you’ve come, the roles you’ve juggled, and the mountains you’ve climbed. It’s essential to recognize your strength, celebrate the victories, however small, and appreciate the unique narrative you’re crafting. Because, in the end, it’s all a part of your story.

Encouragement to find a routine that respects every role and drives holistic success.

Lastly, while the journey is yours, remember that a routine can be your roadmap. It doesn’t just bring order to chaos; it respects and gives space to every role you’ve taken on. Whether you’re sketching, strategizing, writing, or networking, a tailored routine ensures each domain gets its due. So, forge ahead, embrace the whirlwind of being an independent artist, and find that golden routine. One that not only fuels your passion and business ambitions but also paves the way for holistic success.

Leave a Reply

Your email address will not be published.